Visual Branding for UNITY Smart Living – A Student Housing Brand Redefined

 

Discover the complete brand identity designed for UNITY Smart Living, a modern student living concept based in Thessaloniki.

 

Plus Gravity was invited to craft the complete visual branding for UNITY Smart Living, a new-generation student housing that started operations in Xanthi and has now expanded with facilities in Thessaloniki and other cities all over Greece.

 

Rooted in the Lumen Gate Design System, this identity honors balance, community and harmonious growth. Every symbol, color, and pattern reflects the deeper intention: to create a welcoming and intelligent space where students feel both grounded and elevated.

 

From logo design to on-site installations and digital layouts, the visual language was developed using resonance-based design methods — combining sacred geometry, human-centered UX strategy, and archetypal patterning.

 

Explore how the Lumen Gate’s 9-Step Spiral Framework guided the full development of UNITY’s brand DNA — a brand that doesn’t just represent, but remembers.

UNITY Brand Philosophy Graphic UNITY Smart Living Logo Design – Contemporary and Symmetrical Branded Interior and Stationery for UNITY Smart Living Student Housing Marketing Material – UNITY Smart Living Custom Pattern Design for UNITY Smart Living Visual System

Crafting Unity Through Design – A Cohesive Brand Experience

 

This project stands as a testament to what’s possible when brand design meets symbolic intelligence.

 

The UNITY emblem — a multi-petaled knot of intersecting spirals — visually encodes the values of connection, collaboration, and individual growth within community. Typography was kept refined yet distinctive, echoing the balance between clarity and personality that defines the living experience offered by the brand.

 

By applying Lumen Gate principles, every design choice became a breath-point in the system: the logo becomes a symbol of balance, well-being and inclusion, the brand colors pulse with calm activation, and the digital touchpoints carry the same quiet coherence as the architectural interiors.

 

This is the kind of visual identity that doesn’t just communicate. It magnetizes. You’re now ready to start or refresh your own brand identity design!