Packaging Design and Brand Identity Design for Oliviana Chocolate

Oliviana was created as a premium chocolate brand that combines high quality ingredients with a distinctive visual identity. The objective of the project was to develop a complete brand identity and packaging design system capable of differentiating the product on the shelf while enhancing perceived value.

Plus Gravity suggests the logo design, illustration system, packaging design, and supporting visual elements, creating a cohesive brand language that communicates quality, elegance, and strong product recognition.

Oliviana was created as an exploratory branding and packaging concept designed to demonstrate how distinctive storytelling, illustration, and product architecture can transform a chocolate brand into a memorable experience.

The concept combines premium chocolate with unexpected flavor pairings inspired by Mediterranean ingredients, creating a visual identity that moves beyond conventional confectionery design. Each product is represented by its own custom illustrated character and symbolic narrative, allowing the packaging system to evolve naturally into a complete collection where every flavor tells a different story while remaining part of a cohesive brand universe.

The Minty Spice edition introduces this approach through a contemporary visual language that blends elegance, mystery, and personality. The illustration system was intentionally designed to scale across multiple products, making it possible to develop an extensive range of chocolate varieties with unique characters, color palettes, and flavor driven identities.

Although the concept was never released commercially, the complete creative direction, brand architecture, packaging system, and illustration methodology remain available for acquisition, licensing, or further development by chocolate manufacturers seeking a highly distinctive market position.

Designed by Isaac Zakar for Plus Gravity in Athens, Greece.