Developed during Isaac Zakar’s time as Art Director at Y&R Athens, this project formed part of the nationwide launch and communication program for BP Ultimate 95 in Greece.
The scope extended well beyond the design of a single print advertisement. A complete visual communication system was created to explain the product’s key benefits through a series of custom pictograms, illustrations, promotional materials, point of sale applications, and production ready artwork deployed across BP service stations throughout the country.
The communication framework was designed to simplify complex technical product advantages into instantly understandable visual messages, helping consumers connect cleaner engine performance, reduced emissions, and increased mileage with the BP Ultimate fuel range.
The project required the development of scalable graphic assets and consistent communication principles capable of supporting a large national retail network while remaining fully aligned with BP’s global brand standards.
Designed by Isaac Zakar during his role as Art Director at Y&R Athens.
If this project sparked ideas about the future of your own brand, perhaps it’s the right time to start building it with the same level of intention and consistency. You’re now ready to start or refresh your own brand identity design!
