Empowering Financial Education with Clean, Modern Branding: Game of Money

 

At Plus Gravity, we believe that design should not only look great but also effectively communicate the values of the brand. When we worked with Game of Money, a dynamic educational platform focused on financial literacy, our goal was to create a branding identity that was both visually appealing and functional.

 

 

Game of Money is the largest financial literacy initiative in Greece, combining podcasts, seminars, e-courses, festivals, and a dynamic community of people who share the common goal of financial freedom. As an all-in-one educational brand, it makes financial knowledge approachable, engaging, and relevant to a wide audience.

 

For this project, Plus Gravity designed the main logo and a full set of sub-logos, including the Game of Money Podcast, Game of Money Club, Game of Money NFT Club, Game of Money Courses, Game of Money Teens. Our approach focused on clean, modern lettering and a strong visual system, perfectly suited for a platform that empowers people through financial education.

 

The resulting identity is consistent and cohesive, capturing the essence of Game of Money as both professional and approachable. Each sub-logo works seamlessly with the main logo, ensuring recognition and trust across every touchpoint, from academic seminars to international festivals.

 

A key element of the design is the distinctive line that extends beyond the circle’s boundary. This symbol reflects transcendence, continuous growth, and the power of knowledge to break free from conventional limits. It visually reinforces the core message of Game of Money: overcoming boundaries, whether set by society, institutions, or ourselves, and inspiring a mindset of evolution and financial freedom.

 

Through this project, Plus Gravity is proud to have contributed to a pioneering initiative that makes financial education more accessible and impactful, while maintaining a simple, bold, and memorable visual presence. Cheers to Alexios and his wonderful team. Higher levels of success, as you define it, are waiting ahead!