Logo Design & Brand Identity System for To Kipari

To Kipari is an innovative Greek agricultural brand specializing in greenhouse grown produce, combining modern cultivation methods with a deep respect for nature and local food production.

The visual identity was designed around the concept of growth, cultivation, and continuous care. The custom symbol merges the form of a tree with ornamental organic elements, creating a distinctive mark that communicates both agricultural expertise and a strong connection to the land. The result is a timeless identity that feels approachable, authentic, and uniquely recognizable.

The project extended beyond logo design into the development of a complete visual identity system, including packaging applications, retail presentation concepts, point of sale materials, signage, branded carriers, and communication assets. Special attention was given to creating a cohesive experience across every customer touchpoint while maintaining flexibility for future product expansion.

The final identity helped establish a strong visual foundation for the brand, reinforcing its positioning as a producer of high quality agricultural products while celebrating the values of freshness, transparency, and responsible cultivation.

Designed by Isaac Zakar as a complete branding and visual identity project.

If this project sparked ideas about the future of your own brand, perhaps it’s the right time to start building it with the same level of intention and consistency. You’re now ready to start or refresh your own brand identity design!